Pathos, often known as psychological attractiveness, can be a persuasive strategy that evokes potent emotions while in the audience to inspire them to get a selected action or adopt a certain point of view (Meyer, 2017). Roderique-Davies (2009) afirma que usar la palabra "neuro" en PNL es "efectivamente fraudulento dado https://www.youtube.com/watch?v=8TsidOF0he0