But due to its thinness plus the softness of gold as a cloth, gold plating can scratch off pretty conveniently, which is likely why it’s rarely found in watches today. Explore Movado's elite assortment of gold tone watches for guys. Designed with treatment, Movado's goldtone watches include options for gold https://www.watchesworld.com/exploring-the-aesthetics-of-dial-design-and-decoration/